In the old days of email marketing you could send the same email newsletter to all subscribers... same discount, same content and get a good conversion rate. But that just doesn't work anymore.
Dynamic personalized one-to-one email marketing is the only way to give the subscriber what they want. Creating content based on subscriber preferences and profile attributes, purchase data and previous responses will get you the best response to your email marketing efforts. One-size no longer fits all. Personalized one-to-one email marketing will always out-perform the old blast-to-all method. Studies have shown that targeted one-to-one marketing returns up to 25-percent higher response rates over traditional blast email.
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